You have a great idea that could potentially make a strong impact in the marketplace – congratulations! Before you jump in and start developing customers, some housekeeping may be in order. What kind of business entity do you want to be? Do you want to be a limited liability company, a corporation, a partnership, or a sole proprietorship? Each has its advantages and disadvantages, and it is important to discuss with both an attorney and an accountant which entity is best for your business goals. Next, a business’s logo or tag line is a great way for its customers to remember their product or services. When you hear “I’m lovin’ it” you immediately think about McDonald’s. The half bitten apple will forever be linked with, well, Apple. An important way to protect your logo or tag line is by filing for trademark protection. Obtaining a trademark from the U.S. Patent and Trademark Office (called registration) lets others know that a specific product or service can be identified to your business. And, importantly, once you receive your registered trademark, it may help prevent others from using that logo or tag line for products or services that are similar to yours.